As American author and presidential speechwriter James Humes once put it: “The art of communication is the language of leadership.” Here are three main tips for more “artful” communications: know your audience, know what you want to say, and say it clearly and meaningfully. Know Your Audience This is perhaps … Read more

“Writing, to me, is simply thinking through my fingers.” —Isaac Asimov If writing doesn’t come to you as easily as it apparently did to Mr. Asimov, here are four content writing tips from a writer: start strong, tell the readers what you’re going to tell them, tell them clearly and succinctly, … Read more

Digital marketing measurement of your campaign efforts is really important. By constantly measuring results you can soon see where you are going right and where you are going wrong. Once you know this you can then adapt to improve your performance the following months to be more effective. What You … Read more

Social media marketing for a lot of people can be quite a struggle. There are so many networks out there and all require varying degrees of attention and monitoring. If you are going to be able to manage your social media marketing well and benefit from it, you need to … Read more

I have had a number of businesses that we work with ask me if they should be using Google advertising tools.  My answer every time is yes, and here’s why… Ways You Can Advertise With Google There are 4 ways that you can use Google to advertise your business Search … Read more

Following the result of the Brexit vote last week I have heard businesses discussing cutting their budgets, especially where their online marketing spend is concerned. This often stems from a belief that marketing is not an essential when it comes to weathering a possible financial storm. Businesses do sometimes need … Read more

I am often asked about how much would a website design cost, from concept to being taken live. The short answer is… “It depends” I know this isn’t super useful, especially if you have a budget to work with. Unfortunately however is that is the starting point answer. I think … Read more

We have recently been talking with a number of clients about the importance and effectiveness of email marketing. Quite a few of them have taken their general experiences of receiving SPAM and dismiss email marketing as ineffective. Of course they are right! If you have built or bought (NEVER A … Read more

Social media marketing is among the most critical aspects of any marketing strategy. According to marketing software vendor Hubspot, 92% of all marketers believe social media increases their business’s exposure, and 80% believe it boosts Web traffic. Read on for ten specific benefits of using social media to market your … Read more

We have a number of accountant friends so we thought we would write a “Digital Marketing Tips For Accountants” guide as they are always asking us for advice about how they can improve their online marketing. Accountants are highly knowledgeable when it comes to numbers, of course, but some are … Read more