The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to budgets being spent online to market all types of products and services.
Add Internet Marketing To Your Marketing Mix
Internet Marketing Defined
Internet marketing is the use of the internet to advertise and sell products and services. Within the definition of Internet Marketing you will find mention of pay per click advertising, e-mail marketing, search marketing and of course social media marketing. Each of these areas is important to consider prior to planning your internet marketing strategy.
Internet Marketing Provides Many Benefits
There are many advantages to having a fully executable internet marketing strategy. These benefits include measurability, flexibility, and affordability. Many online marketing tactics provide marketing professionals with the ability to have a better understanding of customer acquisition costs. Moreover, marketing professionals are able to track what marketing campaigns are working and quickly allocate their spending towards better performing campaign strategies.
Internet Marketing Tactics
As the Internet has expanded, so have the opportunities for marketing online. Here we will take a brief look at each type of Internet marketing and explain the benefits of each.
1. Pay-per-click Advertising
Sites like Google offer pay-per-click advertising for anyone interested in getting their message in front of the right segment or prospective buyer. This method is highly targeted and offers one of the best and most popular forms of internet marketing. Marketers using pay-per-click advertising only pay a fee, based on the competitiveness of a keyword or ad title, when a link is clicked on.
2. Email Marketing
Effective among current clients and prospects who have requested information form your company. Email marketing is a well established means to communicate your message and engage with your audience for a very low cost. However, you need to make sure that your content is relevant to your recipients and encourages them to share the email campaign within their social networks and also encourages the read to click through to your website for more information or to read the rest of the article.
3. Search Engine Marketing
If you want web browsers to visit your site, than focusing on search engine optimization and search engine marketing is a must. No Internet marketing plan is complete without ensuring that your website content is not only being found by online users, but is also being talked about and shared. Strong social signals, well research keyword strategies and regular informative quality content, all play a role in helping your website be found by the right people, in search engines.
4. Social Media Marketing
This has become a vital part of an internet marketing strategy. Social networks provide businesses with a platform to increase their receach, understand what people are looking for, engage with their audience and communicate regular messages that educate, help or entertain. However when planning your social media marketing remember not all social networks may be right for your business. Connecting your website blog to your social networks, is a great way to extend the reach of your website content. Think about putting a content calendar together so you know what content you will be posting on what days, this helps with your message consistency and your audience will know what to expect when.
Regardless of the Internet marketing tactics you choose, be sure to consider an integrated marketing strategy. Be sure that your internet marketing has a specific goal and is supported with a definitive plan and budget. Lastly, be sure to pick up a book, conduct some research, or work with professionals to enhance your Internet marketing know-how.
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